Dumbing Down is Just Stupid

Recently I’ve been hearing a lot of my clients talk about dumbing down their message for an advertising campaign. They cite that newspapers are written for a 4th grade reading level and use that as proof that the public is not sophisticated enough to comprehend what their trying to say. My response: It’s extremely short-sighted to think your consumers are idiots…

Earth Hour Comes to Prince William County

Boomerang Design & Marketing has signed up as an official supporter of Earth Hour 2009.

Marketing For Rough Times

Marketing can often be a tricky and expensive venture for many small businesses. If you’re not careful, it can consume vast amounts of time and money without bring in the return on investment to make it worthwhile. The problem with most marketing attempts by small business is not in the actual marketing methods being employed, but rather the implementation of them. We’ve come up with a few steps to refocus your marketing efforts and help renew your lead-generation.

Beyond the Buzzwords: Web 2.0

Web 2.0 originally meant the second coming of the internet after the dot-com bubble burst, but has taken on new meaning as use of the internet has evolved. Currently, most refer to Web 2.0 as the user generated web. This includes any and all sites where content is created by members or users.

Beyond the Buzzwords: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to improving your ranking among the natural listings on a search engine. Natural rankings are the listings typically found on the left side of a search result and are not based on advertising campaigns such as pay-per-click or impression-based campaigns (typically found on the right side of the page). The main objective to SEO is to increase the rank of your company’s listing when searching for certain keywords or phrases. Ideally you’d like to be listed first or at least on the first page of results, but how?

Monitor Your Company’s Social Media Impact

We’ve stumbled upon a great new application that helps to monitor what is being said about your company. Introducing Company Buzz. Company Buzz is a LinkedIn application that allows users to view what is being said about certain keywords from both LinkedIn and Twitter.

Celebrate Google Voice

Google Voice has finally arrived! Google bought GrandCentral (a phone management service) back in 2007. Since acquisition, Google has rebuilt the service and even added on some sleek new upgrades to make the service incredibly appealing to corporate and consumer alike.

Twitter – We’re being followed

Day 2 in our Twitter experiment and we’re already being followed by a fairly major entity: CampaignMonitor.

In all fairness, we started following them first – but who’s really counting. The real question lies in where the potential is for following and being followed.

Twitter for business?

Here are Boomerang, we’re starting an experiment – Utilizing twitter to build our business. Over the course of the next few weeks, we will tweet and post on our findings, revelations, etc.

First Step: Create a twitter account and setup a profile. You can do the same by visiting www.twitter.com.

Second Step: Tweet (the act of updating your status, or sharing some information). We found it rather painless even if we weren’t sure why people would care what we were doing.

Pho & Grill Site Launched

We designed, coded and launched Pho & Grill’s website in under 2 weeks – not shabby (at least we think so).  We’re looking forward to their authentic Vietnamese cusine when they open in a few weeks in Maryland.  Check out their site here, and let us know your thoughts.