Marketing For Rough Times

Marketing can often be a tricky and expensive venture for many small businesses. If you’re not careful, it can consume vast amounts of time and money without bring in the return on investment to make it worthwhile. The problem with most marketing attempts by small business is not in the actual marketing methods being employed, but rather the implementation of them. We’ve come up with a few steps to refocus your marketing efforts and help renew your lead-generation.

Beyond the Buzzwords: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to improving your ranking among the natural listings on a search engine. Natural rankings are the listings typically found on the left side of a search result and are not based on advertising campaigns such as pay-per-click or impression-based campaigns (typically found on the right side of the page). The main objective to SEO is to increase the rank of your company’s listing when searching for certain keywords or phrases. Ideally you’d like to be listed first or at least on the first page of results, but how?

Monitor Your Company’s Social Media Impact

We’ve stumbled upon a great new application that helps to monitor what is being said about your company. Introducing Company Buzz. Company Buzz is a LinkedIn application that allows users to view what is being said about certain keywords from both LinkedIn and Twitter.

9 Tips for Online Success

I hear every excuse from small businesses as to why they aren’t online. Many find the process too daunting or too expensive to even try. And unfortunately, many of those that are online aren’t utilizing all the tools available to find any real benefits. The truth is, having an online presence is no longer expensive, time-consuming or too difficult for you and your business to do. It does, however, require a little planning and foresight. So, to help get you going, we’ve put together 9 tips to help ensure your success online.

9. Get a professional design.

Template sites are a quick and easy way to get online and announce to the world that you’re an amateur. If you want to be taken seriously by colleagues, clients and potential customers, you need to take your brand seriously. This includes your website. A professional, original design will not only set you apart from the competition but will also convey a persona of professionalism to everyone that visits.

10 Marketing Tips for Growth

10. Be Online.

Today, you can’t afford not to be online. More and more consumers are going online to search, research and purchase items and for many of them, if you aren’t there, they won’t even know you exist. Having an online presence today is not only easier than you think, it’s less expensive than it’s ever been. And with over 2 million people in US and Canada going online regularly, can you really afford to not be there?