We’ve stumbled upon a great new application that helps to monitor what is being said about your company.  Introducing Company Buzz.  Company Buzz is a LinkedIn application that allows users to view what is being said about certain keywords from both LinkedIn and Twitter.

We’ve just installed it and while we’re not finding a whole lot on our business name, we’re finding tons of useful tweets and status updates that have to do with SEO, web design and email marketing.  We scour through the results to looking for questions to answer or ones that invite input and thus, the relationship building begins.

Check it out for yourself here.

Day 2 in our Twitter experiment and we’re already being followed by a fairly major entity: CampaignMonitor.

In all fairness, we started following them first – but who’s really counting.  The real question lies in where the potential is for following and being followed.

We’ve already realized that by following industry experts and leaders, we can gather tips and news without having to go out and gather it ourselves – thus saving valuable time.

We’re hoping that power of association will work for us – the bigger and better known those that follow us, the better our reputation in a particular industry is percieved.  We’ll have to just wait and see…

Here are Boomerang, we’re starting an experiment – Utilizing twitter to build our business.  Over the course of the next few weeks, we will tweet and post on our findings, revelations, etc.

First Step: Create a twitter account and setup a profile.  You can do the same by visiting www.twitter.com.

Second Step: Tweet (the act of updating your status, or sharing some information).  We found it rather painless even if we weren’t sure why people would care what we were doing.

Third Step: Follow the good people.  We found business associates, friends, old neighbors and some industry experts that we thought we’d follow.  It’s nice to know what others are up to and what they find interesting.  Plus, by following experts in our service fields, we get the most up-to-date info without having to spend all day scouring the internet for articles.

Next Steps: Tweet more and find more industry experts to follow.  Our goal is two fold – 1) To establish our expertise in our service fields online & 2) To assist our SEO efforts through tweeting about relevant information.

Check us out on twitter here and follow us through the adventure – who knows, you could pick up a few good tips.