Is Haggling Worth it?

Over the past few years, we’ve noticed an upwards trend in clients and prospects trying to negotiate a better price. It’s probably related to the economy, or it could be related to the increase in inquiries we have, but either way, it’s high-time we cut out a lot of stress for small businesses and a lot of headaches for us and share some insights on negotiating with services-based industries.

Launch of Boomerang Websites

Because of the increase in business surrounding website creation and redesign, Boomerang Design and Marketing has developed interactive marketing into it’s own department.  Boomerang Websites is mostly responsible for website design and development for the same customer base: small businesses.  They will, however, work closely with the rest of Boomerang Design and Marketing to provide surrounding services such as Search Engine Optimization, Graphic Design, and Marketing for all of our small business clients.

Dumbing Down is Just Stupid

Recently I’ve been hearing a lot of my clients talk about dumbing down their message for an advertising campaign. They cite that newspapers are written for a 4th grade reading level and use that as proof that the public is not sophisticated enough to comprehend what their trying to say. My response: It’s extremely short-sighted to think your consumers are idiots…

Beyond the Buzzwords: Web 2.0

Web 2.0 originally meant the second coming of the internet after the dot-com bubble burst, but has taken on new meaning as use of the internet has evolved. Currently, most refer to Web 2.0 as the user generated web. This includes any and all sites where content is created by members or users.

Celebrate Google Voice

Google Voice has finally arrived! Google bought GrandCentral (a phone management service) back in 2007. Since acquisition, Google has rebuilt the service and even added on some sleek new upgrades to make the service incredibly appealing to corporate and consumer alike.